User interface — the overlooked SaaS success factor

Today, you can find a fair number of artists who are willing to take up the development of your SaaS applications and website. You will see a sharp contrast in the cost of the same SaaS project among different performers as the prices vary greatly, with some ending in 8-digit figures. Yet, only a handful of founders and developers give importance to developing a good SaaS user interface.
This article will bust the typical misconceptions and myths that led to poor SaaS UI and impede founders like you from creating a winning SaaS solution. Behold! As we debunk the common mythologies.

Myth 1 # SaaS User Interface is Only Needed for Beauty
Many clients are of the view that the SaaS user interface is something that is only required for beauty and image. More importantly, it is only needed by large and successful companies. In small projects, you shouldn’t pay much heed to it because users will forgive you. After all, you don’t have sufficient funds. Unfortunately, this is a misconception because people do not forgive poor quality, especially when they have paid to use a product or service.
Myth 2 # We Don’t Need a Designer; The Developer Can Do Everything
The second misconception is that SaaS founders are often deluded that developers can virtually do everything themselves. For this reason, they don’t need to hire a designer, analyst, or web design company. This is just not true for two reasons. First of all, developers are coding specialists who see everything differently than an ordinary user.
The developers are on a completely different scale because they are ready to tackle any issue to accomplish a goal that an ordinary user can never do. Secondly, a developer knows how to code and develop a software product, but he does not have a sound understanding of a specific industry niche, market trends, future users, the stack of products, and solutions.
Hence, your developer won’t be able to pull everything off. In the best-case scenario, he can deliver a SaaS application that is easy to understand and convenient to use not just for himself but for ordinary users too.
Myth 3 # For Small Startups, Quality UI/UX Design May Prove Too Expensive
The third and the most absurd myth is that quality UI/UX design work is quite expensive. This is completely untrue. Designing an eye-catching and easy-to-navigate interface requires much less time than it takes to develop a SaaS application. Therefore, it is impossible to salvage much on this.
Repercussions of Believing in Similar Misconceptions
If you continue to believe in similar myths, you will end up having a SaaS application that won’t be user-friendly. As a result, you will struggle to convert free trial users to paying customers. Training for such software is usually so long that it demotivates the user, and they feel it’s easier to opt for a competing solution.
Typically, it happens when you have a product that is not in line with the behavioral characteristics of the users or how they would like to use such software. In such a situation, failure is almost imminent.

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Usman Tariq

I help SaaS founders to build, launch and scale their businesses through technology. For more information check dfysaas.com